Music Marketing — India
We run campaigns that outlast the campaign — building real fanbases, triggering algorithms, and creating impact that keeps compounding after the spend stops.
What we do
01
Conversion-driven ad campaigns across Meta, Google, Snapchat, and more. We test volume — not guesses — using artist-sourced and third-party creatives, optimized daily until the numbers work.
02
Getting your music into the right feeds before the algorithm takes over. We build seeding strategies around your release goals — placing content where it creates organic momentum, not just impressions.
03
Every release gets a mandate. Audiences, angles, creative direction, rollout plan, and full tracking setup — so every decision is grounded in data and every rupee is accountable.
04
Paid media campaigns built specifically for live shows and tours — from awareness to ticket conversion. City-specific targeting, urgency-driven creative, and full-funnel execution from announcement to sold-out.
05
Performance campaigns for brands, IPs, and creative properties — lead generation, audience building, and conversion at scale. The same data-led approach applied to brand objectives.
How we think
The goal of every campaign is to push a song past the threshold where the platform's own algorithm picks it up — so momentum keeps compounding long after the campaign ends. A campaign that only performs while the ads are live has failed at the real job.
No vanity metrics
Every campaign is built and reported around cost-per-conversion — real listeners, real action. Reach and impressions don't pay anyone's bills.
Algorithm first
Ad spend is the trigger, not the destination. The right outcome is a song the platform keeps pushing weeks after the campaign wraps.
Full transparency
Spend reports go out in clear, trackable tranches. Artists and their teams see exactly what's running, what it costs, and what it's producing.
Operator-run
Campaigns are run personally, not handed off. Daily reads, daily adjustments — not a set-it-and-forget-it agency operation.
Recent work
We've run campaigns for independent artists across Hindi, Punjabi, and English releases — from debut singles to multi-city live show pushes.
Get in touch
Tell us about the artist, the song, and what you're trying to achieve. We'll come back with a straight answer on whether we're the right fit.
hi@shiftedlabz.com